Volkswagen “Drivers Wanted”

Drivers Wanted • A VW Classic

Timeless ads for people who actually enjoy the drive

Minimal dialogue. Iconic music. Stories that made driving feel like a point of view—not a chore.
Here’s a refreshed viewing hub for some of the most recognizable “Drivers Wanted” spots (and a look at how VW brought the theme back for the Super Bowl).

Shop New Volkswagen

Shopping in Boulder, Colorado? Start with current VW inventory, then come back for the classics.

What made “Drivers Wanted” different

The campaign didn’t lead with specs—it led with identity. The best spots felt like short films: quiet, funny, and human.
And the message was simple: there are passengers, and there are drivers.

Story over spectacle
Small moments, real emotion, and understated humor you don’t have to “decode.”
Music-led mood
Soundtracks that did the heavy lifting—without heavy-handed narration.
Clean VW restraint
Confident, minimal visuals that still feel modern today.

New • Super Bowl spotlight

VW brought “Drivers Wanted” back for the Super Bowl

Volkswagen refreshed the “Drivers Wanted” idea with a Super Bowl 60 spot titled
“The Great Invitation: Drivers Wanted.”
The 30-second version is scheduled to air during the second half of the game, alongside a longer film that launched ahead of kickoff.

Super Bowl ad quick facts
Title: “The Great Invitation: Drivers Wanted”
Where it airs: Super Bowl 60 (second half)
Music: “Jump Around” (House of Pain)
Agency: Johannes Leonardo
Director: Leigh Powis

The reboot leans into the original “say yes to life” energy—quick scenes that feel like invitations:
get outside, call your friends, dance in the rain, take the long way home. It’s the same spirit that made the originals stick,
now updated for a new generation of drivers.

Classic “Drivers Wanted” commercials

A curated set of the most recognizable spots—embedded for easy watching.

“Pink Moon”
A quiet nighttime drive that became one of Volkswagen’s most remembered ads.

“Sunday Afternoon”
Dry humor and an offbeat soundtrack that defined the campaign’s tone.

“Big Day”
A cinematic reminder that sometimes the drive is part of the moment.

FAQ: VW “Drivers Wanted”

What is the Volkswagen “Drivers Wanted” campaign?
“Drivers Wanted” is a Volkswagen campaign known for celebrating the mindset of people who enjoy being behind the wheel—told through simple stories, clean visuals, and memorable music rather than feature lists.
What’s the new VW Super Bowl ad about?
For Super Bowl 60, Volkswagen rebooted the theme with “The Great Invitation: Drivers Wanted”—an optimistic “say yes” montage set to “Jump Around,” with the 30-second spot scheduled for the second half of the game.
Can I watch the ads on this page?
Yes—this page embeds a curated set of classic commercials so you can watch without leaving the page.
Why does “Drivers Wanted” still resonate with Boulder drivers?
Because it’s about choosing the drive—early mornings, canyon roads, weekend escapes, and everyday errands that still feel like your own. It’s a vibe that fits Boulder, Colorado without trying too hard.
Where can I shop new Volkswagen models?
Use the button near the top of this page to browse current new VW inventory at /new-vehicles/.